Previously, I noted that outboundlink.net was putting a plaintext affiliate ID into links to Target, rather than a cryptic number like it was doing to Amazon.
But who's "Performics"?
Performics is a search engine marketing, data feed marketing, and online lead generation company owned by the French advertising holding company Publicis Groupe (Euronext Paris: FR0000130577). [...] Performics is based in Chicago, Illinois [...] Founded (as Dynamic Trade) as an Affiliate marketing company in 1998
"Affiliate maketing" is... um... what they're still doing, it seems.
We are conveniently located in the West Loop of Chicago
So is DR a subsidary of Performics? I dunno. Digging through all the marketroid speak on their site is making my brain hurt. But like any good SEO company, Performics is on Twitter. Let's ask 'em directly!